Gong
VS
Lavender
Gong vs Lavender
Which AI tool is better for Sales Reps in 2026? Let's break down the pricing and features.
The Verdict
Gong is the more budget-friendly option, saving you $29.00 per month.
Head-to-Head Comparison
| Core Feature | Gong | Lavender |
|---|---|---|
| Starting Price | $0.00 /mo | $29.00 /mo |
| Developer | Gong | Lavender |
| Free Trial | ❌ No | ✅ Yes |
| API Access | ✅ Available | ❌ No |
| Support | Chat |
Gong Analysis
Why choose this?
- ✓ Automatic meeting transcription
- ✓ Deal risk identification
- ✓ Competitor mention tracking
- ✓ Sales coaching insights
Potential Drawbacks
- ✕ Can be perceived as invasive by some reps
- ✕ Expensive for small teams
Lavender Analysis
Why choose this?
- ✓ AI Email Coach
- ✓ Real-time grading (0-100)
- ✓ Mobile preview
- ✓ Psychology-based insights
Potential Drawbacks
- ✕ Email only
- ✕ No bulk sending (it is a coach)